There are plenty of different websites and website owners that fail to utilize statistics as they work to increase website hits. While these different websites may be successful, they are not as successful as they could be. Alexa stats are just one of the many tools that successful websites and website owners use to increase website traffic.
It is important for all website owners to understand how they can analyze Alexa stats to increase web site value and the amount of visitors that they see in a given period of time.
What to do to improve Alexa Ratings :
Publish more content, original content.